We already talked about the importance of a great profile picture in this post, and once you have gotten a potential lead’s attention with your picture, now they need to learn a lot about you in a short time. The way to do this is to craft an over-the-top bio. This bio will be used, with possibly a few variations, on every website or social media platform you are on.
Before beginning to write, remember these 3 things:
- Clients want someone they can trust.
- Clients want someone competent enough to ensure a smooth transaction.
- Clients want someone they’ll enjoy spending time with.
Time to write!
- Show off your skills, but keep it real. You do want to share your accomplishments and skills, but keep it short and concise. Writing a short blurb and then bullet points of awards works well. This agent has used this approach.
- Do not try to sell your services! This is about selling YOU! Depending on your target market, share about your longevity in the area, a bit of community involvement, family, and hobbies. (dogs, boating, hiking, antiquing, etc). Though a bit long, I love how he really lets potential clients know who he is.
- Tell a story, about what brought you to Real Estate or a client you helped. Again, this is about selling you and showing your authenticity.
- Speak to facts and emotion. There are 2 types of people, those who are lead by facts and those that are lead by emotions. Be sure to address both angles as part of your bio to connect to both types of buyers. Let your passion for helping people shine through. Let some personality and character shine. This bio below definitely does a good job with this.
- Keep it clean and quick, 2-3 paragraphs and a few bullet points. You will likely have to write and rewrite multiple drafts to get to your finished product.
I have created a worksheet to help you with this very important task of your business. You can click here to subscribe and get your copy now.
I would love for you to post your bio in the comments once you are done!